My favourite advertising campaign of the last year. It succeeds on two key levels. First, it pushed the possibilities of the bing website demonstrating many features of the website that many users were unaware existed. Second, it took gorilla marketing and social media and pushed them beyond what anyone else had attempted. This proves that outdoor marketing can still be successful in our digital age. All it takes to make old marketing techniques relevant is the ability to interweave them with newer techniques, combining to make compelling, cutting edge campaigns.